Women have been known for years as having “women’s intuition”… and it’s true. Yet society has always looked first to rational, linear explanations instead of opening many more potential solutions through intuitive thought. The timeless opposition between a “masculine” and “feminine” approach. 

But to keep talking about masculine and feminine makes us all walk through the exhausted doors of preconceived notions. This “gender-alizing” makes us defensive . Political. Judgmental. Resistant. We need to stop polarizing and start recognizing that these opposing, complementary approaches — as different as surrender and control, thinking and feeling, passive and active, mental and physical, being and doing — are all necessary to life, constantly shifting, and live inside all of us. 

SQUIRCLE helps shake up stereotypes. The set of masculine and feminine approaches are now known by different, genderless names in SQUIRCLE thinking. 

SQUARE – representing thought, logic, structure, doing. Characteristics traditionally defined as masculine energy and seen in our world as lines, angles, buildings and man-made artifacts. 

CIRCLE – representing fluidity, improvisation, gut feeling, intuition. Characteristics traditionally defined as feminine energy and seen in our world as nature with curves, circles and rounded shapes. SQUARE + CIRCLE = SQUIRCLE™